ROBIN LUTCHANSKY, President & Founder

"Strategic planning, excellent communications skills and a strong understanding of technology are important to PR, but we add one more piece of the puzzle... you have to have fun. If you love what you are doing, that enthusiasm communicates itself more effectively than techno-speak ever could, and the result is powerful PR that really makes a difference."

Lutchansky Communications was started by Robin Lutchansky to deliver high value strategic communications counsel to start-up and small technology organizations. With a strong cadre of well-connected, highly experienced public relations professionals and offices in both Silicon Valley and Connecticut, Lutchansky is charged with the overall direction of the agency and strategic planning focused on achieving top-notch PR results that make a significant impact on a client's bottom line. She has been instrumental in the successful launch and corporate positioning efforts of many organizations including Chorus Systems (purchased by Sun Microsystems), Checkpoint Software and Ericsson Enterprise. She has also been a key member of the management teams responsible for taking several companies public including Marimba & Certicom.

Lutchansky has earned industry recognition for her exceptional media relationship skills both with the technology trades and national business press. A respected leader in the community, Lutchansky has served on the board of directors for the Peninsula Marketing Communications Exchange as well as American Marketing Association. She also serves on the board for E & E Public Relations, one of the first agencies to focus on introducing American high tech products into the highly competitive Japanese marketplace.

Lutchansky Communications was started by Robin Lutchansky to deliver high value strategic communications counsel to start-up and small technology organizations. With a strong cadre of well-connected, highly experienced public relations professionals and offices in both Silicon Valley and Connecticut, Lutchansky is charged with the overall direction of the agency and strategic planning focused on achieving top-notch PR results that make a significant impact on a client's bottom line. She has been instrumental in the successful launch and corporate positioning efforts of many organizations including Chorus Systems (purchased by Sun Microsystems), Checkpoint Software and Ericsson Enterprise. She has also been a key member of the management teams responsible for taking several companies public including Marimba & Certicom.

Lutchansky has earned industry recognition for her exceptional media relationship skills both with the technology trades and national business press. A respected leader in the community, Lutchansky has served on the board of directors for the Peninsula Marketing Communications Exchange as well as American Marketing Association. She also serves on the board for E & E Public Relations, one of the first agencies to focus on introducing American high tech products into the highly competitive Japanese marketplace.

Prior to starting Lutchansky Communications, Lutchansky was an account director at The Benjamin Group, the third largest PR agency in Silicon Valley. While at The Benjamin Group, Lutchansky managed a team of eight PR professionals and was responsible for the agency's largest account, Cheyenne Software, with an annual, global budget of over $1 million. As head of the Cheyenne account, Robin helped build the organization from a $ 7.5 million to a $250 million company enabling it to achieve its exit strategy of being acquired by Computer Associates. During her tenure at Neale-May & Partners, a highly regarded strategic communications company, she managed the agency's largest account while actively participating on the board of directors. Her contributions at Neal-May led to significant growth, as well as helped the agency retain top notch talent through the development of new employee benefit and morale programs.

Lutchansky holds a Bachelor of Arts degree in journalism from Humboldt State University and is fluent in Spanish & Hebrew.