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As is the nature of PR, we work with many agencies in the course of a week. However, we have a strong partnership with the following firms...

EUROPEAN Agency — Herald Communications
http://www.heraldcommunications.com/

Founded in 1988 in the UK (London,) Herald Communications is a London-based firm specializing in technology communications with offices in France (Paris), Germany (Munich), Italy (Milan), and central Europe (Prague). Herald has also handled public relations activities in Scandinavia since 1996 from its Munich office for clients such as Texas Instruments, Computer Associates, and American Power Conversion.

One of the fastest-growing technology PR firms in Europe, Herald employs a staff of more than 110 people logowho work with clients such as CNBC, Dow Jones, Kodak, KPMG, Metromedia Fiber Network, Palm, and CMGI. Herald also has strong experience in the supply chain management market through its work with AMR Research, a leading e-business analyst with a particularly strong reputation in the SCM arena. Other SCM clients include i2, SynQuest, SCM consulting group IT Group BGM, French analysts CXP and integrators, Unilog.

The company has a successful track record in establishing and building markets for enterprise software, corporate and consumer technology clients. As an agency, Herald has strong contacts in the national, business, broadcast, IT and consumer press which they consider to be one of their most vital resources.

Lutchansky Communications has worked with Herald for more than 10 years, delivering stellar results for clients such as Cheyenne Software and SMC. The agency enjoys a particularly strong relationship with Herald's CEO, Esme Page, and their founder, Paul Mathieu.

China Agency — BizCom
http://www.bizcom.com.cn/

Founded in 1998, Bizcom has achieved impressive growth with over 50 professionals working in four regional offices in China that include Beijing in the north, Shanghai in the East, GuangZhou in the South and ChengDu in the West. They also have a wholly owned subsidiary office in Taipei.

logoBizCom's key team members have been in the IT marketing field for years, and have extensive expertise in Chinese marketing techniques. Prior to founding BizCom, Pei-Ming Pai was the Deputy General Manager of Oracle China in charge of marketing and alliances from 1994 to 1998. During his tenure, he became widely known throughout the country as a leading marketing expert.

In addition to the company’s strong media relationships, BizCom has a strong relationship with the Chinese government including the central government and municipal governments, which are key influencers in China. The company also has a direct marketing, event marketing, market intelligence and CRM division to provide a full range of marketing services to clients. BizCom has worked side-by-side with companies like Novell, HP and others to successfully promote their product using non-traditional direct mail methods. Their market intelligence division works with clients to create specific topical reports that deliver in-depth business analysis and trend spotting. Its CRM group provides clients such as Oracle, HP, and IBM, with consulting services for their end-users and distributors. BizCom has successfully helped many international and domestic companies to build strong market positions with creative and professional PR activities for clients such as Hewlett Packard, BeXcom, ViewSonic, Sybase, Symantec, Dragon, Sun Microsystems, Compaq and TCL. Projects they have worked on recently include coordinating:

  • The Mission Critical Computing Conference with HP, CISCO, EMC, SAP, Oracle in May 2000.
  • Launching Dragon Software System in the country in April 2000.
  • The announcement of the HP re-organization in China in October 2000.
  • The Sybase iAnywhere New Product Media Tour in April 2001.
  • The ViewSonic CEO China visit and meeting with Chinese Ministers in June 2001.

JAPANESE Agency — E&E Public Relations
http://www.e-e.co.jp/pr/

Founded in 1996, E&E is headquartered in Tokyo, Japan and is one of the only Japanese agencies with a branch office in the United States. E&E is dedicated to providing the highest level of public relations and market development services to foreign companies wishing to establish a prominent presence in Japan. E&E specializes in technology with a focus on computers, software, the Internet, communications and semiconductors.

What sets E&E apart is their San Jose, California office which offers superior coordination and communication capabilities for U.S. based companies. E&E is rare logoin that it has partnered with a U.S. high tech PR agency in order to artistically blend U.S. business principles with the Japanese business culture. E&E's professionals spend several weeks a year training in the U.S. under the tutelage of Lutchansky Communications, and Lutchansky Communications president Robin Lutchansky is on the board of directors for E&E. In addition, E&E works on the Ericsson Enterprise account with Lutchansky Communications. E&E's other clients include e-GM (General Motors), Fantastic, TSMC, YMedia, Innoveda and NumeriX.

E&E's multi-cultural understanding allows the company to ensure its clients' success in the country by educating their clients on how to speak to the Japanese press. Japan is an island with a culture unlike any other in the world, and the Japanese form a unique bond with foreign companies that take the time to understand their culture. E&E has developed strong relationships with nationwide newspapers, magazines, and business-oriented publishers in Japan, providing clients with the ability to meet with these journalists and build the foundation for success.

E&E also offers in-depth consulting services on how to successfully penetrate the market and create success in a sales culture that is much different than any other in the world. This is the point where many foreign companies fail and E&E employs its in-depth understanding of the trading companies, master distributors and Japanese subsidiary sales channels to ensure their client's success on all levels. Due to prior work experience, E&E also has long-term established relationships with vital sales channel executives in Japan, which is critical, since Japan is a more relationship-oriented business environment than any other.

E&E has particular SCM experience as it launched the e-GM (General Motors) e-commerce site in Japan, the most successful supply chain site in Japan. The site has proven to be an efficient and cost effective solution for providing replacement parts for General Motor's vehicles. Mark Hogan, president of e-GM, is considered to be one of Japan's leading experts in supply chain management as a result of the multifaceted media campaign implemented by E&E Public Relations. It is a very rare status for a foreigner to achieve.

logoLatin American Agency — The Jeffrey Group
http://www.thejeffreygroup.com/

The Jeffrey Group is the world’s only public relations agency dedicated exclusively to serving the needs of multinational clients in Latin America. Although only seven years old, the agency has already earned a reputation for its ability to deliver the results that multinational clients demand and expect in Latin America. In May, 2001, The Jeffrey Group was recognized as "International PR Agency of the Year" at the annual PR-industry SABRE awards in New York.

As one of the few agencies capable of delivering pan-regional public relations services throughout Latin America, The Jeffrey Group can offer great depth of expertise in most industry sectors with a proven track record of managing public relations programs for top global companies in the region.

The Jeffrey Group manages the Latin American PR programs for many of the top multinational companies and brands including Anheuser-Busch, British Airways, Discovery Networks, Eastman Kodak, FedEx, Iomega, MasterCard International, Nintendo and Palm.

Based in Miami, The Jeffrey Group also has its own offices in Latin America's largest markets: Argentina, Brazil and Mexico. These offices do not compete for nor seek local business and its full-time staff in the region have a single mission: to provide the highest level of service and results for existing clients. The Jeffrey Group does not regard its operations in Latin America as separate profit centers and staff is rewarded based on the value they bring clients – not for the amount of new business they generate.

In each country, The Jeffrey Group maintains non-exclusive relationships with a variety of "local service providers" whose proficiency, resources and level of service are constantly reviewed to ensure clients have access to the PR expertise available in each market. The Jeffrey Group works with whoever is the best qualified for particular client assignments — without being bound by ownership or exclusive affiliations. This centralized, highly coordinated, strategic approach enables the company to cost-effectively deliver the aggressive, measurable results multinational clients demand. It's a win-win situation, because clients get the international experience of the Jeffrey Group's Miami staff combined with access to the most qualified service providers in each country of the region.

Graphic Design Agency — Spike Design
http://www.spikedesign.com/

SPIKE Design is a full service design agency specializing in the development of product and company identities, web design and advertising, marketing collateral such as brochures, direct mail, datasheets, sales sheets, directories, annual reports, and public relations and media kits.

SPIKE Design has the ability to translate ideas and technologies into powerful and unique communications. By climbing into the minds of the target audience and using sophisticated information architecture techniques, each created piece speaks logoeasily and effectively to the right consumer or business target.

SPIKE also offers both the artistic and technological capabilities needed to create marketing collateral, which builds credibility and draws customers. Not only does SPIKE have the powerful combination of creativity and design professionalism, but they also enjoy their work and most of all, take immense pride in it.

Since its creation in 1994, SPIKE Design has worked with a variety of high tech and consumer products companies including: CASIO, BlueLight.com, Digital Persona, Intel, Kivera, Levi's, Microsoft, Nuvomedia, Oracle, Palm, Recourse Technologies, Charles Schwab, Spinner.com, Starbucks, and Visa U.S.A. Samples of their work can be viewed at www.spikedesign.com.

The team that Lutchansky works with at Spike Design includes:

Michael Kerwin – Creative Director and Designer, Senior Partner Mike started his career as a Marketing Communications Specialist for the Dow Chemical Co. in 1986 and has served as a Creative director at several Bay Area agencies before starting SPIKE in 1994. He has over 15 years of experience helping clients deliver their message in graphically compelling solutions that "Make Their Point." Mike is a Clio award winner for graphic design.

Nicole Hocking – Creative Director and Designer, Partner Nicole began her agency career at Miller+Huber, SF, specializing in designing direct mail programs for Levi's, Cisco Systems, SUN Microsystems and Mondavi Vineyards. She has fine-tuned her web design skills for clients such as Fogdog.com, Spinner.com, VisionPlanner.com and WedSafe.com.

Amy Penticoff – Web Developer, Partner Amy began her technology career at Dow corning in 1987 and held senior technology positions at Clorox and Oral-B from 1992 -1996. Amy joined SPIKE in 1996 as project manager and now specializes in creating dynamic websites using HTML, JavaScript, DHTML and Flash. Her back-end proficiencies include PHP, SQL/MySQL Perl/CGI for database, calendaring applications.

logoWeb Design Agency — FreeFrog Designs
http://www.freefrog.com/

FFDesigns is a cutting-edge graphic & web design studio, offering up its unique brand of design since 1994. The maverick personality of its founder, Nicolas Solberg, finds its way into all of his designs, making this the perfect partner for the client that is interested in the non-traditional look and feel.

A partial client includes: 1up.com, Adomo, Alacrity Ventures, AlliedSignal, Beeline Group, Carr & Ferrell, Certicom, Consensus Development, Cybernautics, Honeywell, RSA, Seine Dynamics, Skotos Tech, Spyrus, VeriSign, Viz Communications and Zocalo.net – just to name a few.



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