Lutchansky Communications offers its clients a full spectrum of Marketing, Communications and Public Relations services:

• Analyst relations
• Budgeting, team building and executive media coaching
• Contributed article placement
• Corporate messaging and publicity
• Corporate profiling and positioning
• Corporate tag lines
• Competitive analysis
• Customer success story promotion
• Editorial awards tracking and placement
• Editorial calendaring
• Employee communications
• International PR agency management
• Media training
• New product/services positioning, publicity and reviews management
• Perception audits
• Press and analyst tour planning, scheduling and execution
• Press event planning and management
• Press material creation, including press releases, fact sheets and backgrounders
• Product naming
• Quarterly earnings announcements
• Speaker bureau management and placement
• Strategic communications counsel
• Tradeshow support
• Trend story generation/proactive pitching
• White paper creation

This might seem like an intimidating list, but keep in mind that the full spectrum of PR services are never active concurrently. We believe that the baseline PR services that are required to make a company’s presence known in their respective market include:

• Analyst relations
• Corporate/product positioning and publicity
• Editorial awards placement
• Editorial calendar calls
• Strategic communications counsel
• Trend story generation/proactive pitching